The first step for a successful marketing effort is a strategic marketing plan with goals and success measures. If you fail to plan, then plan to fail.
Identify and target your best prospective clients and learn the needs of your target audience. If you are marketing to everyone, you are marketing to no one.
Rainmakers are characterized by a bias for action. Over-thinking it or striving for unrealistic perfection can get in the way of getting it done. Make a plan, then go for it.
Stay on top of your marketing. A little every day is better than a lot once a month. Watch for roadblocks and learn how to get around them.
Collect and record the data needed to know if your efforts are working. Create a client intake form, set up website tracking to count visitors, monitor referrals, etc.
Compare your tracked results over time. Is your client base expanding? Have you increased revenue? Do you have more contacts in your network?
Identify which campaigns were successful, and do more of the same. Figure out which tactics didn’t work and eliminate them from your plan.