The best marketing starts with a thoughtful strategy and a written plan. We help firms develop a comprehensive plan that includes goals, target audiences, detailed descriptions of recommended campaigns and tactics, a complete calendar of activities and a full budget of costs and expenses.
A comprehensive strategic marketing plan will act as a roadmap to success for your practice, and serve as a step-by-step guide to increasing your visibility, referrals and client base.
A written plan provides a detailed description of each approved activity and deliverable, with timing recommendations and cost estimates. Development of this marketing plan allows us to review your current efforts in-depth and make detailed recommendations for improvement or enhancement.
Each proposed component of the plan will be subject to your review and approval, and together we can tailor the specific activities and campaigns to meet expectations.
Your plan will be largely based on research into your target audience to determine how to identify likely clients, and the most effective way to reach them. This research will drive our plan and chosen activities.
We will also evaluate the marketing efforts of your competitors, and create a distinctive message that sets you apart from them. Your prospective clients should clearly understand what differentiates you from other firms, so you can attract those clients who will most benefit from being represented by your firm.
Your firm’s custom marketing plan will include the right mix of campaigns and tactics to reach your best prospective clients and get the most benefit from every marketing dollar you invest.
Your final plan will include a detailed description of each approved campaign and tactic, as well as a budget and calendar to outline all expenses, deliverables and deadlines.
Sheley Marketing will provide tracking and metrics reporting of all campaign results and adjust the strategic plan, as needed. This includes ongoing consultation to review the overall plan, campaign status and results and other marketing opportunities as they arise.